Parks Now teamed up with key California legislative park champions to launch a #MyCAPark social media campaign that focuses on the importance of parks and green spaces. The campaign’s memes feature legislators who support parks as an equity and social justice issue, highlighting California’s need for increased access to parks and the ongoing transformation that brings green spaces from the wilderness to urban spaces.
Each meme emphasizes a park in the legislator’s home district and touts the importance of increasing access to park space for all Californians, particularly those living in park-poor, urban areas. Parks are critically important because of the numerous benefits they bring their communities, whether through expanded physical and mental health opportunities, increased neighborhood safety or significant economic benefits that stem from open space conservation and city parks.
RALLY has been working with Parks Now for more than a year, providing strategic communications in their endeavors and managing earned media, organizational branding and the development and management of the Parks Now coalition.