American Foundation for Equal Rights

In 2008, California’s Proposition 8 amended the state’s constitution to deny same-sex couples the right to marry—a right that RALLY wholeheartedly supports. We responded by helping to create and manage the American Foundation for Equal Rights (AFER)—the sole sponsor of the federal case (Hollingsworth v. Perry) challenging the constitutionality of Proposition 8. Together, AFER and RALLY steered Perry from Federal District Court to the United States Supreme Court, where on June 26, 2013 the Court returned marriage equality to the nation’s most populous state. Throughout the process, we managed the communications strategy accompanying the case, from message development to execution of high-profile events, driving op-eds, and generating editorial support for the case. Thanks in large part to these efforts, public support for marriage equality increased dramatically while the case was being heard.

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