Californians for Water Security

RALLY works with Californians for Water Security, a coalition of labor groups, businesses, small farmers and water experts, to reframe issues surrounding California’s aging water infrastructure. Utilizing highly strategic polling, we helped create a brand and paid media campaign that emphasizes the outdated system and the imminent need to secure water supplies. Since Californians for Water Security was formed, Governor Jerry Brown rolled out his comprehensive plan to upgrade our water infrastructure: The California Water Fix, and the coalition stands at the forefront of prominent allies.

californians for water security logo

In addition to creating thought-provoking and attention-grabbing television and digital advertising campaigns, we work with the coalition to maintain a social media following that can be activated to place pressure on political influencers and thought leaders at key moments.

californians for water security screengrab from television spot
Visit Project Website