Common Sense Media engaged RALLY to plan and execute the launch of its new advocacy arm, Common Sense Kids Action (CSKA), and to provide strategic direction to CSKA in pursuit of its goal to make kids and education America’s number one priority. After developing CSKA’s messaging platform, we developed media materials, drafted website content, managed social media and planned ongoing communications efforts for the organization. We also helped execute the launch of the Right Start Commission, an initiative of CSKA aimed at providing high-quality universal pre-K in California, led by an innovative group of leaders including Salesforce CEO Marc Benioff and former Congressman George Miller.
RALLY plays an integral role in developing CSKA’s strategic vision, working closely with senior leadership to determine the organization’s short and long-term priorities. By targeting issues that impact kids, including early childhood education, internet access, student data privacy and child poverty, we help CSKA drive policies that protect and support kids in California and beyond.