RALLY worked with Educate78 to advance its mission to ensure every student – in all 78 square miles of Oakland – has access to world-class public schools. Through informed giving and strategic local initiatives, Educate78 accelerates the development of high-performing public schools, works to make Oakland a place where teachers want to work and live, and engages the community to drive real change for all Oakland kids.

RALLY was integral in the launch of Educate78 by analyzing the local landscape in order to effectively position the organization, shaping its tone and voice, and building its online presence from the website to social media channels. With RALLY’s help, Educate78 is well positioned to leverage strategic communications to advance its work and create a local education environment driven by quality and results over politics and ideology.


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