The Education Trust – Midwest engaged RALLY to help support and amplify their work geared towards reforming Michigan’s stalled education system. Ed Trust – Midwest is based in Detroit, the lowest-performing large school district in America. RALLY worked with the organization to maximize the impact of their research on Michigan schools, advocate for improved regulation that will hold schools accountable, and push for increased funding for programs to train teachers and improve standards for students.
RALLY supported The Education Trust – Midwest through the launch of “Michigan Achieves”, their ambitious new campaign to make Michigan a top 10 education state by 2030. The RALLY team worked as strategic advisers for the launch, developing a robust paid media campaign and driving earned media coverage. Our work helped empower Michiganders to advocate for improvements in the state’s schools, leverage political pressure to improve regulation and accountability of both charter and district schools, and develop a broad coalition of supporters who are committed to delivering a high quality education to every student.