RALLY partnered with Futures Without Violence to build the elements for a national campaign to prevent and mitigate the public health and economic impacts of childhood bullying, trauma, and violence. The challenge was to shine a spotlight on the problem while providing actionable solutions for parents, educators, and advocates.
Over the course of a year, that work included building and testing message frames to convey the problem and inspire action, developing a comprehensive media content analysis of the issue, and developing a website and video concepts to launch the organization’s work on childhood trauma. We also developed opportunities for Futures Without Violence to build their brand and identity in this space and identified influencers for leadership roles in the effort. RALLY is proud to have helped Futures Without Violence in their goal to educate and simultaneously inspire action around a problem which often feels insurmountable.