Gap Inc. engaged RALLY to position the company as the catalyst for a larger national conversation around women’s equality. Since it was founded in 1969 by Doris and Donald Fisher, Gap Inc. has demonstrated its commitment to women’s equality. Nationally, while the average woman makes 72 cents on the dollar compared with their male counterparts, an independent review revealed that Gap Inc. pays its female and male employees equally, around the globe, at a one-to-one ratio.
RALLY’s in-depth research into women’s equity led to the development of a strategy that positioned Gap Inc. as a corporate leader in the women’s equality movement. Our work with Gap Inc. worked to inspire continued progress towards achieving full equality for women in the workplace. RALLY provided one-on-one messaging and media training courses to Gap Inc. corporate leaders in order to help them amplify their work while RALLY concurrently managed a strategic campaign around women’s equality and pay equity.