Los Angeles River Revitalization Corporation

RALLY worked with the The Los Angeles River Revitalization Corporation in support of their mission to revolutionize Los Angeles by catalyzing responsible real estate and related economic development along the L.A. River. Specifically, RALLY was engaged to build an LA-focused campaign around their signature effort, a public-private partnership to complete a continuous 51-mile greenway adjacent to the L.A. River by the year 2020.

los angeles river shepard fairey logo unveilingIn addition to creating messaging accessible to Los Angeles’ diverse communities, we managed an open logo competition judged by artist Shepard Fairey and activist Van Jones, among others, resulting in an authentic brand identity and local media attention for the Greenway 2020 campaign. We were proud to garner an in-depth Los Angeles Times article on the campaign which included our messaging and featured the logo competition.  

Los Angeles River Port Greenway
Visit Project Website