RALLY worked with the Washington D.C.-based National Council on Teacher Quality (NCTQ), a nonpartisan research and policy organization committed to advocating for policies that increase the number of effective teachers in the classroom. NCTQ engaged RALLY to broaden and deepen the level of media coverage around the organization and its key issue areas. We developed a comprehensive communications strategy seeking to leverage its senior leadership and unique national and state specific education reports and research.
RALLY provided media relations support including messaging, social media, and surrogate outreach for two key reports, the second garnering local television coverage featuring our key spokesperson. We are proud to work with NCTQ in support of their vision that every child deserves effective teachers.