Our Bay on the Brink

RALLY created and manages Our Bay on the Brink, a public awareness campaign aimed at bringing environmentalists and the business community together around a shared urgency to protect the San Francisco Bay area from severe flooding that would cost the region billions. We created dynamic, shareable materials that help tell the story about the risks and costs associated with increased flooding due to sea level rise and the threat of storms. Our Bay on the Brink engages with coalition partners including the Silicon Valley Leadership Group, the Bay Area Council, and Save the Bay to raise awareness about the risks and present solutions for protecting the Bay area’s people and economy.


RALLY manages an innovative website, creates shareable collateral like the short film, The Water at Bay, and runs a highly targeted paid media campaign that focuses on key stakeholders. In addition, RALLY built a coalition of experts and scientists who serve as a speakers bureau for the movement.