RALLY worked with the nonprofit early childhood advocacy organization, Parents Action for Children, which was founded by longtime RALLY clients Rob and Michele Reiner. Specifically, RALLY spearheaded a reboot of the organization’s star-studded and award-winning “I Am Your Child” video series. The videos provide new parents with essential, fact-based guidance and information for raising a healthy child in the crucial first years of life.
In order to make the information useful to 21st century parents, we partnered with the Health Research in Action center at the University of California, Berkeley, to design and execute a national scientific study assessing how parents across the country find and use health and parenting information. RALLY also consulted on the series’ planned transition to web and mobile platforms, as well as connected Parents Action for Children with potential funders for the project.