Rally to Save Ahmanson Ranch

Ahmanson Ranch, an undeveloped swath of land in Ventura County, California, is one of the region’s last remaining undeveloped areas, as well as the habitat for the rare and endangered red-legged frog. RALLY managed the effort to stop Washington Mutual’s proposed 2,800-acre housing development on the land, resulting in an agreement by the developer to sell the land to the State of California. Working in partnership with actor/director Rob Reiner, the RALLY team worked on strategic messaging, coalition building, media relations, and grassroots protests. Today, surrounding communities continue to enjoy the serene beauty of Ahmanson Ranch.