The Schmidt Family Foundation

We work with The Schmidt Family Foundation’s 11th Hour Project to further their objective of developing a more responsible relationship with the world’s natural resources. Building on a strategic foundation of public opinion polling and coalition building, RALLY formed a nonprofit organization dedicated to increasing public awareness of the impacts of fracking and unconventional oil development on the health and safety of Californians. The organization, CAFrackFacts, works with scientists, experts, and medical professionals to gather the most reliable and up-to-date information about the potential consequences of new drilling techniques.


We maintain a dynamic website and robust social media presence to distribute this information to targeted audiences and influential thought leaders. By connecting Californians with a compelling, fact-based narrative about the complete impacts of fracking, our work helps drive responsible decisions about our state’s future.

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