The Science and Entertainment Exchange

Building on their work around stem cell research, Jerry and Janet Zucker were eager to improve and strengthen the portrayal of science in modern media. Together with the Zuckers, RALLY developed The Science and Entertainment Exchange, a program that connects entertainment industry professionals to top scientists and engineers to foster a better understanding of science and technology. The Science and Entertainment Industry Exchange continues to be the leading partnership between the entertainment industry and the National Academy of Sciences to advance both accurate depictions of the sciences and engaging storylines in both film and TV programming.