XQ Institute engaged RALLY to develop and execute the communications strategy for XQ: The Super School Project, an ambitious first-of-its-kind national challenge that called on the American public to rethink and design the next American high school. To ensure national media coverage, and drive a robust application process, RALLY created a multimedia communications plan for the project’s launch that included an exclusive in The New York Times and features in USA Today, Los Angeles Times and on NPR. In addition, RALLY developed and helped manage a multi-city national roadshow strategy to target local media and engage communities across the country to join the discussion and submit applications to rethink high school.
Following the launch, RALLY has played an ongoing role leading XQ: The Super School Project’s communications strategy to build and engage a coalition of students, teachers, community groups and high-profile influencers to support the XQ movement. RALLY drove local media stories around the XQ Super School bus tour and extensive national and local coverage around the announcement of 10 winning Super School designs. Coverage included a national broadcast exclusive on CBS This Morning, national print exclusive in USA Today, local exclusives in the Los Angeles Times, The Washington Post, The Boston Globe, The Houston Chronicle, and San Diego Union-Tribune, as well as features in TIME and education trade outlets.
RALLY continues to support the winning teams as they engage their communities through outreach and media leading up to the school openings. Additionally, RALLY works with XQ Institute to help drive a national conversation about how our high schools can create pathways of success for our students in the fast-paced, ever-changing world.