Lys Mendez is a Senior Account Executive at RALLY specializing in strategic communications, public policy, and ethnic media.
At RALLY, Lys works with The California Endowment on their Building Healthy Communities initiative, raising awareness of the connection between where people live and their health outcomes. Lys is helping their local teams build their communications capacity and social media presence while working with the Building Healthy Communities leadership team to make their place-based initiative a model for addressing public health issues.
Lys also works with the Parks Now Coalition to make green space accessible to underserved, park-poor communities and raise awareness about park inequities across California through. The team uses social media and key spokespeople to elevate parks as central to the health of California’s communities and promote equity-driven policies that increases access to green space, particularly in urban areas.
Before joining RALLY, Lys worked as a consultant for the Los Angeles Department of City Planning on the Plan for a Healthy Los Angeles, an innovative project that created a vision of health for the city’s future growth and development. Lys also worked as a deputy press secretary for former Mayor Antonio Villaraigosa on his transportation and environmental initiatives. She served as a traveling press secretary during Villaraigosa’s stint as the chairman of the 2012 Democratic National Convention. Lys also worked as a communications specialist for the County of Riverside and as a reporter for the Riverside Press-Enterprise.
With her combined experiences in journalism and policy, Lys helps clients navigate complicated campaign issues to effectively and simply tell their stories.
Lys has bachelors’ degrees in Politics and Latin American and Latino Studies from UC Santa Cruz and a master’s degree in Urban and Regional Planning from UCLA. She was awarded the competitive David Bohnett Fellowship, which gives graduate students an opportunity to solve real-life policy issues at City Hall.
Outside of the office, Lys likes to eat her way through Los Angeles’ diverse neighborhoods and is always happy to offer recommendations on the city’s best taco trucks.