Rachele Huennekens is a Senior Account Executive at RALLY specializing in grassroots organizing, message development, and media relations. With experience at the intersection of advocacy and strategic communication, Rachele is adept at honing social-impact messaging to move hearts and minds.
At RALLY, Rachele helps Google.org plan the rollout of its initiative to make digital learning more accessible for students and teachers around the world, as well as developing messaging and identifying ways to communicate with global influencers. She also helped the Yes on 62 campaign with earned media and digital communications efforts to inform voters about the failures of California’s death penalty system.
Prior to joining RALLY, Rachele served as Press Secretary for the office of California Attorney General Kamala D. Harris; serving as a spokesperson and disseminating public information about the Attorney General’s initiatives to protect consumers from predatory and deceptive practices, safeguard the Golden State’s environment, and ensure justice for voiceless and vulnerable Californians. In this capacity, Rachele led digital communications for the Attorney General’s task force to end cyber-exploitation.
Rachele has also served as the national communications strategist for the Los Angeles Alliance for a New Economy (LAANE). There, she devised comprehensive branding and communications plans for the Jobs to Move America campaign and co-created the #WomenCanBuild initiative, empowering female factory workers in the tradition of Rosie the Riveter.
Rachele has also worked as a communicator, organizer, storyteller, and media trainer for the Sierra Club, SEIU-United Service Workers West and the AFL-CIO. In these contexts, she has worked to amplify the voices of disadvantaged people through media relations, digital communications, and public events. Additionally, Rachele has volunteered with organizations promoting economic justice, feminism, and Jewish social action.
Rachele was born in Washington D.C. and holds a Bachelor of Arts in political communication from The George Washington University. A proud Californian now, she lives in Oakland with her partner and bulldog. Outside of RALLY, she enjoys reading, travel, yoga, and consuming wine and vegetarian food.