Sara Lueders is an Account Executive in RALLY’s Los Angeles office, where she specializes in media relations, strategic planning, and message development. At RALLY, Sara works on XQ: The Super School Project, a national initiative to rethink and design the next American high school, where she supports with media outreach and leads strategic communication webinars.
Previously, Sara worked with NARAL Pro-Choice America, helping advance NARAL’s mission of supporting every American woman’s right to make her own reproductive choices. Sara supported press and event coordination for the All Access concert in Cleveland, Ohio and managed organizing and paid media for All Access satellite concerts in four cities. Sara also helped guide media relations strategy and message development for Youth Speaks, an international youth poetry organization that encourages young people to speak out on the pressing issues of our time.
Prior to joining RALLY, Sara worked as an Assistant Account Executive at Edelman Public Relations where she held a variety of nonprofit and entertainment accounts including The Movember Foundation, the Television Academy Foundation, Ticketmaster, and Redbox. While at Edelman, she assisted in developing and executing large scale public relations campaigns which included earned media, paid, and social strategies. Additionally, Sara worked as an Account Coordinator at Grayling Public Relations where she played a crucial role in messaging and strategic development.
Sara graduated from Northeastern University where she majored in Communication Studies, focusing on media relations and political communication, and minored in Political Science. While at Northeastern, she spent a semester abroad in Rome where she studied Italian art and architecture.
Growing up, Sara split her time between Washington, D.C. and Los Angeles, though she much prefers the sunshine of L.A. Outside of RALLY, Sara enjoys trying new coffee shops, traveling, and going to Dodger games.