Participation in the Clicktivism Era

A new study produced by Eventbrite begins to answer some key questions relevant to anyone involved in digital campaign planning  and anyone paying attention to the 2016 presidential election.

Eventbrite, which touts itself as having processed more than 2 million tickets to more than 10,000 political events in the last 14 months, partnered with research firm Ipsos to survey three thousand American adults last month. Their aim was to try to understand how influential live events and social media are driving people to vote, donate, and/or volunteer their time for a candidate. The results attempt to help us see how political event goers and political social media followers will likely behave this election year.

Between social posts that “Feel the Bern,” and ads that promise to “Make America Great Again,” it’s hard to avoid the political conversation online—but is this chatter actually creating a meaningful bond between candidate and voter? And is offline campaigning a thing of the past?

event goers-resized

According to the survey, people who attend political events are vastly more likely to discuss politics on social media, to donate money to a political cause, and to volunteer for a political cause. And while people who follow politics on social media are more likely than political event goers to have participated in online conversation, they’re less likely to get involved offline.

event goer profile

While Eventbrite has an inherent interest in promoting the value in getting human beings to show up in person to events, this new study has a valuable role in the continuing conversation about political versus digital engagement.

 

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Flickr credit to user Alf Melin.