Brand Advocacy and the
Black Lives Matter Movement
The Black Lives Matter movement has brought much needed attention and focus to the consequences of structural racism, and sparked important introspection on the part of many brands. But the movement can’t stop there. Action must follow words. Change must result from review. Through our corporate practice we develop actionable and measurable strategies for our clients and develop authentic and lasting means to engage and mobilize critical audiences – from identifying internal blind spots and creating an approach that matches your public position to driving external communications campaigns and grant-giving that shows action that centers on racial justice.
How Brands Can Follow Through on the Values They’re Selling
Companies must move beyond performative statements of racial solidarity without taking the critical steps towards social action. In this Harvard Business Review piece RALLY Principal Latia Curry lays out how brands can follow through on the values they are selling.
Three Elements of Successful Corporate Social Justice Initiatives
The NBA’s social justice efforts have been a slam dunk. In this MIT Sloan Management Review piece, RALLY Senior Account Executive Luca Servodio breaks down what made the NBA’s social justice initiatives so successful and how other corporations can follow suit.
“Navigating the waters of social advocacy is far more difficult for brands than they may want to acknowledge, and the price of getting it wrong can be extreme. Companies that successfully participate in advocacy are doing so by engaging early, often, and in meaningful and lasting ways. They aren’t passive, caught flat-footed, or merely reactive. They are consistently engaged in authentic ways.”
LATIA CURRY
Principal
RALLY is a proud certified B-Corporation.