How do you reframe a cause that’s easy to support but difficult to activate supporters around?
Design and Branding
Strategy and Campaign Management
Young people are better messengers than the adults standing in front of them. So, RALLY developed a digital first campaign platform that put youth front and center while unifying many disparate local campaigns across Southern California to promote youth development.
To pull the various local campaigns together, RALLY created I Am Possible!, a fresh visual brand inspired by the boldness and diversity of Southern California youth, that answers the question “What would it look like if communities gave youth everything they need to thrive?” Well-crafted editorial videos and magazine-quality photos highlighting young people in five communities across Los Angeles, Orange County, and San Diego connected youth ambitions with the community support they need to achieve them. I Am Possible! launch events helped amplify ongoing community campaigns and shined a light on the need for city budgets to prioritize youth. High-quality multimedia powered a long-term digital campaign across email, Facebook, and Instagram amassing a following of several hundred local supporters.
RALLY built a launchpad for dozens of organizations across five communities to continue their fight for youth development under a unified banner complete with strong visuals, compelling messaging, and motivated youth messengers. The campaign successfully gained support from local communities and garnered press coverage across Southern California.