How do you leverage Public Counsel’s impact litigation cases to advance broader systemic changes?
Strategy and Campaign Management
As the largest pro bono law firm in the nation, Public Counsel works on cases every year that address economic and civil rights injustices. RALLY works to amplify these important cases and elevate national and local stories around key areas including education, child welfare, immigration, homelessness, and civil rights.
RALLY approaches each case with an understanding of the specific goals of the case and the broader political and policy landscape of the underlying issues. RALLY then engages with local, national, and international media outlets to tell every Public Counsel case story in an empathetic and human way while simultaneously elevating broader, systemic policy challenges and inequities.
RALLY has secured nuanced and emotional news coverage for many cases and has helped facilitate multiple editorials and op-eds that support Public Counsel’s fight for civil rights and economic justice across the country. Coverage driven by RALLY for Public Counsel has appeared in The Washington Post, CNN, The New Yorker, The Seattle Times, Los Angeles Times, La Opinion, and others. Most importantly, the news coverage is instrumental in creating necessary pressure to advance policy changes.