How do you support grieving parents in their quest to influence the politics of guns in the aftermath of a tragedy?
Strategy and Campaign Management
RALLY transcended party lines with a legislative and advocacy campaign that aligned unlikely allies in the fight to end gun violence. By developing a strong, indisputable messaging platform, RALLY was able to bypass political gridlock and unite Americans on the common ground of protecting children.
RALLY provided guidance and strategic message development to help advance federal and state advocacy around the safe storage of firearms and mental health policies designed to deter would-be shooters. RALLY also led communications and press support for the parents of the victims, and added organizational capacity to this victim-led community group.
Sandy Hook Promise has advanced state-level legislation across the nation, and the group’s members have been repeatedly featured on all major national media outlets, including ABC, NBC, CBS, 60 Minutes and countless newspapers—all in an effort to enhance public pressure for change.