How do you build the power needed to improve health outcomes in underserved communities?
RALLY works with The California Endowment to share its unique model: that improved health outcomes for underserved communities is best achieved by building local power and leaders who can be life-long advocates for change.
RALLY shares The California Endowment’s leadership and power building work through creative digital campaigns and inspiring events. RALLY led a short-film project from conception through creation and developed an online promotional campaign to help TCE’s Building Healthy Committees initiative to empower and equip people to be lifelong leaders for change in 14 cities around California. We also worked with TCE to develop, brand, produce, and market the first-ever TCE Youth Awards program to showcase the progress TCE-developed young leaders are already making in their communities.
Through work The California Endowment’s investment in leadership, a new generation of health and community activists has been seeded, building unshakable people power in communities across California. With RALLY’s help, health-equity-focused organizations and influencers are hearing about TCE’s theory of change, seeing the results, and adopting their own leadership development and power building models.