How do you empower a generation of advocates to talk about health in the context of place, race and income?
Zip code shouldn’t determine life span, but it does. It also determines how much trauma you will experience, whether you can maintain a healthy diet, and whether you’ll have access to quality medical care. But zip code shouldn’t determine one’s health and so RALLY and The California Endowment have partnered to foster both a new generation of health advocates and a new frame through which to consider healthcare policy.
Employing a combination of earned and digital media, events, and capacity building and advocacy trainings, RALLY worked with Endowment grantees to tell their stories and advocate for positive change. Through this work, a new generation of health and community activists has been seeded, activists who are pushing legislators and influencers to understand that individual and community health is determined by more than the decisions made by doctors and their patients.
RALLY’s work has resulted in hundreds of media stories, led to the development of dozens of events, featured multiple media trainings, and included work on partnerships with First Lady Michelle Obama’s “Let’s Move!” program, Lady Gaga’s Born This Way Foundation, The Jamie Oliver Food Foundation, Dr. Oz’s HealthCorps and the American Heart Association.