How do you stop an oil-rich state from drilling in community backyards?
Strategy and Campaign Management
Despite its record for environmental leadership, California is one of the largest oil-producing states in the nation, where fossil fuels are drilled in the middle of residential areas. Stand Against Neighborhood Drilling – Los Angeles (STAND-L.A.) is a coalition of community members fighting to protect their health and safety from oil companies in their neighborhoods. RALLY built a communications campaign that educates Angelenos about the entrenched oil in their city by sharing the stories of impacted residents with the press and high-profile influencers.
Along with building and maintaining a bilingual website and active social media communities for the coalition, RALLY led media relations, execution of events and demonstrations, and provided strategic communications guidance to the coalition since its inception. When Governor Jerry Brown hosted the 2018 Global Climate Action Summit in San Francisco, RALLY joined STAND-L.A. and a broad coalition of climate advocates, environmental justice organizations and public health groups to point out the hypocrisy of Brown’s oily climate legacy, in news coverage, on social media, and right outside the summit itself.
From facilitating community-led protests to organizing high-profile “toxic tours” led by actors Mark Ruffalo and Leonardo DiCaprio, RALLY has helped drive local and national awareness to the issue of neighborhood oil drilling in California. By uplifting the stories of frontline communities and leveraging moments like the Global Climate Action Summit, we have shifted the narrative around what it means to be a true climate leader in California.