Ashley Burns is the Director of RALLY’s Seattle office, bringing more than a decade of communications and marketing experience including community and influencer engagement, media events and storytelling, and shaping perceptions within ambivalent or disconnected audiences.
At RALLY, Ashley provides strategy and direction for clients focused on education, immigration and community revitalization. As part of a campaign to provide better-quality public schools to traditionally underserved students, the team conducted a communications strategy and training session for over 30 schools, launched social media properties to amplify positive stories, and landed broadcast coverage featuring public schools throughout the country. Other work includes supporting the wrongfully imprisoned Daniel Ramirez Medina and forthcoming outdoor museum at Crenshaw Boulevard.
Prior to joining RALLY, she served as an Account Director responsible for edtech campaigns, influencer events, and product launches including Minecraft, Hour of Code, OneNote Learning Tools, and Skype. She also provided comms strategy and execution support for Microsoft’s education efforts including SXSWedu, ISTE, LEGO, and the Obama Administration Department of Education. Before focusing on edtech, it was just tech. Ashley led multiple Microsoft account teams focused on developers, hackers, and startups spanning international events, community engagement, influencer research, and partner announcements such as NASA, Facebook, the Discovery Channel, TechCrunch Disrupt, and the Napa Valley Film Festival.
Before the agency world, Ashley worked in-house on marketing, PR, and design efforts in the built environment for Nintendo, Vulcan, Seahawks Stadium, University of Washington, the Pike Place Market, and Seattle Aquarium. She managed photography projects, marcom creation, and message development, and supported crisis communications.
Ashley graduated with Honors from Seattle University with a degree in Marketing and Japanese. Outside the office, she mentors college students and serves as an HI-USA Explore the World Scholarship committee member to help disadvantaged local youth travel abroad.