Jacob Hay is a Director at RALLY specializing in media relations, message development, and advocacy. Combining communications expertise with a legal background, Jacob is particularly adept at packaging complex issues into clear messages for a public audience.
At RALLY, Jacob has worked with Sandy Hook Promise to develop and advocate for commonsense community programs aimed at preventing gun violence. He also helped the Act Now for Washington Students campaign make students and parents heard in the fight to keep their public schools open. Jacob recently led earned media outreach for the Yes on Prop 62 campaign to end California’s death penalty, driving extensive positive media coverage of the issue and winning the editorial board endorsement of every major newspaper in the state.
Currently Jacob advises the Center for Western Priorities on communications strategies to promote responsible conservation and energy practices on national public lands in the Mountain West. He also helps support the United Way of Greater Los Angeles’ campaign to end homelessness.
Prior to joining RALLY, Jacob worked on a variety of projects for the Service Employees International Union (SEIU), including developing campaigns to help improve the working conditions of janitors, security officers, and airport workers across California, leading communications efforts to call for immigration reform, and earning extensive media coverage on the issues of income inequality and the need to invest in good jobs to help struggling Los Angeles communities. In that capacity, he also handled media relations and produced campaign materials for independent expenditure committees supporting the Yes on Prop 30 and No on Prop 32 initiatives in 2012 and the Eric Garcetti for Los Angeles Mayor election in 2013.
Before his time with SEIU, Jacob handled national media relations for the Laborers’ International Union of North America (LIUNA) in Washington, D.C. where he earned coverage in key influential media outlets and led successful legislative advocacy campaigns in support of federal programs to put people back to work building America. Jacob has also worked with progressive organizations including Planned Parenthood and the California Democratic Party.
Jacob holds a Bachelor of Arts in Political Science from UC Berkeley and a Juris Doctorate from The George Washington Law School. Born in Napa and raised near Sacramento, Jacob enjoys exploring the music and food scene in Los Angeles with his wife Stacey and daughter Hillary. A former ski instructor in the Lake Tahoe area and an outdoor sports enthusiast, Jacob loves California’s ski slopes and mountain bike trails.