Lena Kazer is a Senior Account Executive at RALLY’s Los Angeles office specializing in content development, storytelling, and strategic messaging.
At RALLY, Lena leads messaging development and earned media for C40 Cities, a network of global mayors who are committed to taking bold climate action. Within the broader C40 clean transportation initiatives, Lena helps to shift the narrative surrounding electric vehicles in Los Angeles, San Francisco, and Seattle. She collaborates with community organizations, transportation advocates, and city officials to motivate consumers and city officials that electric vehicles are affordable, practical, and beneficial for community health.
Lena also provides creative strategies for how to amplify the need for equity in education through her work with the Walton Family Foundation. She creates strategic messaging, organizes expert-led panels, and plans events that convene community leaders to find innovative ways to improve the education system for all students.
Lena previously led events, partnerships, and influencer engagement for the United Way of Greater Los Angeles’ campaign: Everyone In, increasing local support for housing as a solution for homelessness in LA County. With a background in film production and creative content development, Lena spearheaded the campaign’s shift to virtual events during COVID-19.
Before joining RALLY, Lena worked as director of development for a creative production studio, where she led new business, created and launched brand campaigns, and managed public relations. In her first year, she launched content partnerships with agencies and brands including Capcom and Cyberpunk 2077, overseeing projects from pitch to production and press. She also volunteered for Manifest Works, a professional skills training program that connects those impacted by foster care, homelessness, and incarceration to jobs in film production.
Lena graduated from UC Berkeley with a Bachelor of Arts in Anthropology. In her spare time, Lena creates multimedia artwork on repurposed surfaces, wrecks her kitchen baking, and hunts for parks on her bike. She also provides communications services to women’s health clinics pro bono.