Lena Kazer is an Account Executive at RALLY’s Los Angeles office specializing in content development and partnership strategy.
At RALLY, Lena leads events, partnerships, and influencer engagement for the United Way of Greater Los Angeles’ campaign: Everyone In, increasing local support for housing as a solution for homelessness in LA County. With a background in film production and creative content development, Lena spearheaded the campaign’s shift to virtual events in response to COVID-19.
Lena also provides creative strategies for how to amplify the need for innovation in education through her work with the Walton Family Foundation. To promote immediate action for education reform, she researches the performance of school districts nationally and pitches stories to local media outlets. Lena also manages earned media and content strategy for Home Grown, an advocacy organization for home-based child care providers. Through interviews with funders and providers, she works to amplify the essential work of the nation’s diverse home-based child care community.
Previously, Lena worked as director of development for a creative production studio, where she led new business, created and launched brand campaigns, and managed public relations. In her first year, she launched content partnerships with agencies and brands including Capcom and Cyberpunk 2077, overseeing projects from pitch to production and press. She also volunteered for Manifest Works, a professional skills training program that connects those impacted by foster care, homelessness and incarceration to jobs in film production.
Lena graduated UC Berkeley with a Bachelor of Arts in Anthropology. A die-hard volunteer, Lena coordinates art projects for children at Kaiser hospitals, led communications for two local environmental justice nonprofits, taught annual sex-education seminars for high school students, and founded the Chicago hub for Impact Travel Alliance.
In her spare time, Lena creates multimedia artwork on repurposed surfaces, wrecks her kitchen baking, and hunts for parks on her bike.