Manny Rivera is a Principal at RALLY, leading multiple account teams and offering strategic communications guidance to amplify clients’ messaging and drive audiences to action. A seasoned expert in issues management, as well as in crisis and litigation communications, Manny has been an instrumental member of RALLY’s impact litigation practice and has helped numerous clients protect and bolster their brand and reputation, even in the face of complex communications challenges.
Manny leads communications for a range of high-profile clients including national non-profit organizations, philanthropists, and foundations across a range of issue areas. Manny collaborates extensively with advocates and experts, working routinely with Tier I print, broadcast, and online media to help shape powerful and compelling narratives that move the needle of public opinion.
Most recently, Manny led communications around the federal case of a DACA (Deferred Action for Childhood Arrivals) beneficiary, Daniel Ramirez Medina, who was illegally detained by Immigration and Customs Enforcement. Manny’s efforts helped elevate the national narrative around immigrant youth, combat the government’s misinformation campaign about Daniel and share his story in local and national media.
Manny also works with the national education nonprofit Students Matter, leading communications around the organization’s groundbreaking impact litigation and advocacy to support students’ access to quality education. He managed stakeholder communications and media relations around the education equality lawsuit Vergara v. California, and the federal education equality case Martinez v. Malloy. Manny executes at the macro and micro levels, from launching communications campaigns around significant legal and organizational milestones to leading the day-to-day efforts of media rapid response.
Previously, Manny led media relations for the American Foundation for Equal Rights—the sole sponsor of the federal constitutional challenge to California’s Proposition 8, Hollingsworth v. Perry—in an effort that helped fuel a momentous shift in public opinion and paved the way for full federal marriage equality. He served as the media relations lead for Sandy Hook Promise, working with national and local media to help the families of Sandy Hook victims share their stories and promote solutions to address the issue of gun violence. He also oversaw the communications effort around various health-related education and awareness campaigns for The California Endowment, California’s largest health foundation, including steering earned media initiatives and branding opportunities, planning and executing events, and creating opportunities to raise the visibility of The Endowment’s flagship Health Happens Here campaign.
Prior to joining the RALLY team, Manny worked with several global and boutique public affairs and public relations firms, focusing on reputation management and crisis communications-related disciplines and capabilities. In these roles, he was responsible for crafting and implementing communications campaigns and strategies supporting the business imperatives for multiple Fortune 20 companies.
Manny is a graduate of Cornell University, with a double major in Sociology and Government and a concentration in Law and Society. A Californian for most of his adult life, Manny enjoys exploring Los Angeles’s diverse neighborhoods, outstanding cuisine, and notable tourist traps.