Manny Rivera is a Director at RALLY, specializing in strategic communications, including issue management and media relations. He brings to RALLY a strong background in crisis and litigation communications, and has been an instrumental member of the firm’s impact litigation practice. In his role as Director, Manny leads account teams and offers strategic communications guidance across a number of sectors with the ultimate goal of identifying new avenues to amplify the client’s messages.
Most recently at RALLY, Manny has worked with the national education nonprofit Students Matter, leading the communications efforts around the organization’s groundbreaking impact litigation and advocacy efforts, including managing stakeholder communications and media relations around the education equality lawsuit Vergara v. California, and the federal education equality case, Martinez v. Malloy. In this role, Manny executes at the macro and micro level—from the launching of communications campaigns around significant legal and organizational milestones, to the day-to-day efforts of media rapid response. Manny uses media opportunities as a vehicle to move the needle of public opinion on issues that are important to public school students.
During his time at RALLY, Manny has served as the media lead for a number of clients with high-profile, national media campaigns. He led the media relations effort for the American Foundation for Equal Rights—the sole sponsor of the federal constitutional challenge to California’s Proposition 8, Hollingsworth v. Perry—an effort that helped fuel a momentous shift in public opinion and paved the way for full federal marriage equality. He served as the media relations lead for Sandy Hook Promise, working with national and local media to help the organization and the families of Sandy Hook victims share their stories and promote solutions to address the issue of gun violence. He also oversaw the communications effort around various health-related education and awareness campaigns for The California Endowment, California’s largest health foundation, including steering earned media initiatives and branding opportunities, planning and executing events, and creating opportunities to raise the visibility of The Endowment’s flagship Health Happens Here campaign.
Prior to joining the RALLY team, Manny was a Vice President at Mercury Public Affairs, where he was responsible for crafting and implementing public affairs and communications strategies supporting complex projects and business imperatives for two Fortune 20 companies. Manny also provided his expertise to a fast-growing foreign automaker to promote the company’s economic impact and social responsibility efforts in the U.S. market. Immediately prior to that, he led the rapid-response and strategic communications function for Apollo Group, and served as national spokesperson for the company’s largest subsidiary. Manny trained within the corporate and consumer public relations practices at Fleishman Hillard International Communications and Waggener Edstrom Worldwide.
Manny is a graduate of Cornell University, with a double major in Sociology and Government and a concentration in Law and Society. An Angeleno for most of his adult life, Manny enjoys exploring his own town, making sure to experience Los Angeles’s diverse neighborhoods, outstanding cuisine, and notable tourist traps.