Pi James is a Director in RALLY’s San Francisco office where she brings more than 14 years of experience driving strategic communication and advocacy efforts at the UN, international NGOs and for clients across the public, nonprofit and private sector. Pi specializes in translating complex issues into engaging campaigns, messaging, media pitches, trainings and impactful digital content for diverse audiences. At RALLY, Pi’s clients have included 11th Hour, the David and Lucile Packard Foundation, the Colorado Trust, the Walton Family Foundation, Tipping Point and the Asia Society.
Pi’s work has taken her to more than 25 countries where she’s seen firsthand the power of storytelling for social change. She loves big ideas as much as getting things done, which has seen her take on everything from organizing CHIME FOR CHANGE’s hackathon at Facebook on improving education for refugee girls, to producing a peacebuilding and education film series with UNICEF across Africa and the Middle East, running a campaign on gender-based violence with UN Women in China and building communications strategies and protocols during a humanitarian emergency at the International Rescue Committee in Pakistan.
Pi has advised CEOs on communications, led high-level strategy and design, produced events and managed communication responses during crises. Pi also led digital at a firm advising celebrities and brands on philanthropy.
Pi has worked on issues including health, climate change, education, refugees, gender-based violence, peacebuilding, press freedom, equality, and sexual and reproductive rights. She has a Masters’ in International and Community Development, a post-graduate diploma in Global Media and Communications and a Bachelor of Journalism all from her home country of Australia. San Francisco is the 10th city she’s lived in, and while New York will always have a piece of her heart, Pi is making Northern California home.