Pi James is an Account Manager in RALLY’s San Francisco office where she brings more than 12 years of experience driving strategic communication and advocacy efforts at the UN, international NGOs and the private sector. Pi specializes in translating complex issues into engaging campaigns, messaging, media pitches and impactful digital content for diverse audiences. At RALLY, Pi’s clients have included the David and Lucile Packard Foundation, the Colorado Health Foundation, the Walton Family Foundation and the Asia Society.
Pi’s work has taken her to more than 25 countries where she’s seen firsthand the power of storytelling for social change. She loves big ideas as much as getting things done, which has seen her take on everything from organizing CHIME FOR CHANGE’s hackathon at Facebook on improving education for refugee girls, to producing a peacebuilding and education film series with UNICEF across Africa and the Middle East, and building communications strategies and protocols during a humanitarian emergency at the International Rescue Committee in Pakistan.
Pi has advised CEOs on communications, led high-level strategy and design, produced events and managed communication responses during crises. At UN Women in China, Pi ran the “Say No to Violence Against Women” campaign, which targeted young people and collected more than 160,000 signatures from across the country. Pi also led digital at a firm advising celebrities and brands on philanthropy and designed a digital campaign for the World Bank’s Global Partnership for Education as an independent consultant.
Pi has worked on issues including health, climate change, education, refugees, gender-based violence, peacebuilding, press freedom, equality, and sexual and reproductive rights. She has a Masters’ in International and Community Development, a post-graduate diploma in Global Media and Communications and a Bachelor of Journalism all from her home country of Australia. San Francisco is the 10th city she’s lived in, and while New York will always have a piece of her heart, Pi is excited to make Northern California home.