Samantha Wong is a Senior Digital Account Executive at RALLY’s New York office. Specializing in digital advertising, digital analytics, and social strategy, Samantha has worked with a variety of clients to implement digital campaigns that persuade, engage, and mobilize key audiences to take action.
Working alongside the San Francisco-based nonprofit Tipping Point Community, Samantha supports digital communications for the All In campaign to educate the public on the issue of homelessness. She manages the campaign’s social strategy to engage the community and executes digital advertising campaigns to generate support for solutions to homelessness.
Samantha also works with the Center for Biological Diversity, elevating the voices of frontline communities living near fossil fuel infrastructure and providing digital engagement tactics to galvanize supporters to take online and offline actions.
Prior to RALLY, she worked for Precision Strategies in Washington D.C. as a Digital Advertising Intern where she focused on supporting digital advertising campaigns for Democratic candidates and nonprofit organizations. Samantha also worked with clients on digital transformation, organizational design, and crisis communications as a Digital and Management Consulting Intern at PulsePoint Group in Los Angeles.
Samantha graduated from UCLA with a major in Political Science and a minor in Entrepreneurship. She grew up in Hong Kong but currently lives in Los Angeles. Away from work, Samantha enjoys trying out new restaurants, doing hot yoga, and watching true crime documentaries.