Sara Lueders is a Senior Account Executive in RALLY’s Los Angeles office, where she specializes in media relations, communications strategy, and message development. At RALLY, Sara leads the GoFundMe team and their earned media strategy, working to elevate crowdfunding campaigns through national and local press coverage. Additionally, Sara works with XQ: The Super School Project, a national initiative to rethink and design the next American high school, where she leads proactive and reactive media relations and supports on general communications strategy.
Sara also leads the media relations strategy and message development for Youth Speaks, an international youth poetry organization that encourages young people to speak out on the pressing issues of our time. Previously, Sara worked with NARAL Pro-Choice America, helping advance NARAL’s mission of supporting every American woman’s right to make her own reproductive choices. Sara supported press and event coordination for the All Access 2016 concert in Cleveland, Ohio and managed organizing and paid media for All Access satellite concerts in four cities.
Prior to joining RALLY, Sara worked as an Assistant Account Executive at Edelman Public Relations where she held a variety of nonprofit and entertainment accounts including the Movember Foundation, the Television Academy Foundation, Ticketmaster, and Redbox. While at Edelman, she assisted in developing and executing large scale public relations campaigns, which included earned media, paid, and social strategies.
Sara graduated from Northeastern University where she majored in Communication Studies, focusing on media relations and political communication, and minored in Political Science. While at Northeastern, she spent a semester abroad in Rome where she studied Italian art and architecture.
Growing up, Sara split her time between Washington, D.C. and Los Angeles. Outside of RALLY, Sara enjoys supporting her Los Angeles Dodgers and checking out the newest bars and restaurants on Los Angeles’ East Side.