RALLY

RALLY is a communications firm that works to influence the way people think about and respond to political and social issues

by

March For Our Lives

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How does a grassroots, youth-led movement train the next generation of activists?

Strategy

The students behind March For Our Lives are leading the charge on preventing gun violence in communities across the US. RALLY worked with MFOL leaders to educate and train the next generation of activists through their first national organizing summit – OurPower.

Execution

RALLY worked with MFOL to create the curriculum, content, and handled logistics for OurPower – a three-day organizing summit for chapter leaders across the country. Together, we developed an organizing training strategy and programming, including hands-on workshops on organizing, messaging, gun violence prevention policy, diversity & inclusion, and digital engagement.

Result

More than 300 youth activists left the OurPower summit prepared, energized, united, and ready to do whatever it takes to change the country’s laws and minds on the issue of gun violence. RALLY and MFOL are gearing up for OurPower 2020 – taking this training and organizing model to a new group of youth activists during a critically important election year.