Center for Western Priorities
THIS LAND IS OUR LAND
Challenge
Climate and conservation have increasingly been cast as partisan wedge issues, despite broad public support for protecting America’s public lands. When debates get locked in political echo chambers, progress stalls. To break through, the Center for Western Priorities (CWP) needed a way to cut across party lines and connect with people on common ground: their love of the outdoors.
Approach
Together with CWP, RALLY built Outdoor Voter, a campaign that rebranded sustainability and conservation as an identity, not an ideology.
The brand came to life through a suite of creative tools designed to travel organically: a social media campaign, digital-first content, and shareable merchandise like stickers and hats. To expand reach beyond traditional advocacy audiences, we mobilized outdoor content creators and influencers with loyal followings, tapping into the authentic voices people already trusted.
The result was a cultural movement that resonated with hunters, hikers, anglers, and adventurers alike—people who might disagree on other issues but agreed that public lands must be protected. By meeting people where they are and speaking their language, we helped make conservation a nonpartisan rallying cry and built a durable identity around the simple truth that loving the outdoors means voting to protect it.
Related Work
RALLY has been on the frontlines of the fight for environmental preservation since our founding. The clients we’ve partnered with over the years include the Natural Resources Defense Council (NRDC), Earth Justice, the Nature Conservancy, the Schmidt Family Foundation, and a mix of community-led coalitions.