OLLY

Very few companies are considered positive social change makers and for many, the world of activism is perceived as complicated, risky, and unwelcoming—even as employees and consumers demand that companies reflect their values and reward those that do. Unafraid of those challenges and eager to contribute to positive systemic change in an authentic way, OLLY (a Unilever brand of vitamin supplements) engaged RALLY to help identify its most powerful path to social impact.

Successful corporate social advocacy demands three things: a meaningful commitment to making a positive impact, alignment with a company’s brand and values, and buy-in across key decision-makers. In OLLY’s case, the challenge wasn’t to answer “why” the company should engage, but “how” to best engage. This challenge drew on RALLY’s many years of experience working in a variety of issue spaces, our comfort in developing processes and partnerships that guide successful implementation, and our familiarity with aligning critical stakeholders. The result was an OLLY-specific Social Mission Strategy designed to radically prioritize mental health by disrupting the vicious cycle of stigma in the workplace, in the corporate sector, and in broader societal culture.