How does a global online platform connect local and national campaigns to audiences looking to help?
In partnership with GoFundMe, RALLY develops earned media strategy that amplifies viral, local and other newsworthy campaigns to generate stories in mainstream media in order to connect campaigns with Americans looking to help. By leveraging timely and important news hooks, we identify stories and campaigns that break through the noise—ranging from raising funds for food banks, supporting Americans during their medical emergencies, or supporting key causes such as criminal justice and reproductive rights.
RALLY formulates compelling pitches and press materials around GoFundMe campaigns that may not otherwise get much visibility in the news. We’ve driven long-form, national campaigns, such as the Black Panther Challenge that raised money for black youth across the country to see themselves represented on screen as superheroes, and local campaigns in communities nationwide that allow individuals to give back to community causes such as memorial funds, small businesses support and people experiencing homelessness.
RALLY has supported GoFundMe in raising millions of dollars for the people who need it most —from people experiencing medical issues or difficult economic times to people coming up against horrific injustices. We’ve generated awareness and funds for small businesses and families impacted by the COVID-19 pandemic, as well as for people whose needs have garnered national attention, like Cyntoia Brown and the victims of the El Paso shooting. Whether it’s working to elevate stories on a local or national scale—in outlets like Buzzfeed, The New York Times, and more— RALLY has assisted GoFundMe in changing the lives of Americans across the country through the power of earned media.